Program Description
The Corporate Storytelling Training is a practical development program designed to help employees and managers communicate more effectively, memorably, and persuasively in professional environments.
Throughout the program, participants learn storytelling structures that can be used in leadership, sales, branding, customer relations, and internal communication. They also develop their own narratives through real business scenarios and gain strong presentation and delivery skills.<\/p>\n\n\n\n
Program Objective
The aim of the program is to enable participants to effectively use storytelling in professional settings such as:
\u2022 Presentations
\u2022 Leadership communication
\u2022 Sales and customer meetings
\u2022 Brand and corporate narratives
\u2022 Team motivation
\u2022 Change management
\u2022 Training and learning processes<\/p>\n\n\n\n
Target Audience
\u2022 Mid-level and senior managers
\u2022 Sales and business development teams
\u2022 Marketing and corporate communication professionals
\u2022 Human Resources and internal communication teams
\u2022 Trainers, team leaders, and project managers<\/p>\n\n\n\n
Total Duration
45 Hours<\/p>\n\n\n\n
Training Approach
\u2022 Short theoretical framework sessions
\u2022 Case studies
\u2022 Group work
\u2022 Writing and storytelling exercises
\u2022 Video-recorded presentation practices
\u2022 Feedback sessions
\u2022 Applications based on organization-specific examples<\/p>\n\n\n\n
PROGRAM MODULES
MODULE 1 \u2014 INTRODUCTION TO STORYTELLING & CORPORATE CONTEXT
MODULE 2 \u2014 FUNDAMENTAL BUILDING BLOCKS OF STORYTELLING (5 HOURS)
MODULE 3 \u2014 NARRATIVE TYPES IN BUSINESS LIFE (5 HOURS)
MODULE 4 \u2014 TRANSFORMING CORPORATE MESSAGES INTO STORIES (5 HOURS)
MODULE 5 \u2014 VERBAL DELIVERY, VOICE, BODY LANGUAGE & STAGE PRESENCE (5 HOURS)
MODULE 6 \u2014 STORYTELLING FOR PERSUASION, LEADERSHIP & INFLUENCE (5 HOURS)
MODULE 7 \u2014 SALES, CUSTOMER EXPERIENCE & BRAND STORIES (5 HOURS)
MODULE 8 \u2014 WRITTEN, DIGITAL & VISUAL STORYTELLING (5 HOURS)
MODULE 9 \u2014 FINAL WORKSHOP: PERSONAL & CORPORATE STORY DESIGN (5 HOURS)<\/p>\n\n\n\n
LEARNING OUTCOMES
By the end of the program, participants will be able to:
\u2022 Understand the fundamental structure of storytelling
\u2022 Design stories aligned with business objectives
\u2022 Use storytelling in leadership, sales, branding, and internal communication
\u2022 Communicate complex messages in a simple and impactful way
\u2022 Improve verbal communication and presentation skills
\u2022 Build a personal and corporate storytelling repertoire<\/p>\n\n\n\n
Training Duration
45 Hours
Schedule
Monday \u2013 Wednesday \u2013 Thursday | 20:00 \u2013 23:00<\/p>\n\n\n\n
Training Fee
12,000 TL (10% VAT included)
Discounted Fee for IAU Students
9,000 TL (25% Discount)<\/p>\n\n\n\n
Instructor
Serhat Do\u011fan<\/p>\n\n\n\n
For Detailed Information
\u2022 444 1 428 \/ 12405-12404
\u2022 0532 334 53 79
\u2022 0554 579 76 79
\u2022 sem@aydin.edu.tr<\/p>\n\n\n\n
Payment Options
\u2022 Online Payment
Online Payment System
\u2022 Cash or Credit Card Payment at Our Campuses
\u2022 Bank EFT \/ Wire Transfer
Bank Account Information
T.C. \u0130STANBUL AYDIN UNIVERSITY
YAPI KRED\u0130 BANK \u2013 SEFAK\u00d6Y BE\u015eYOL BRANCH
Branch Code: 815
Account Number: 70356668
IBAN: TR46 0006 7010 0000 0070 3566 68<\/p>\n","protected":false},"excerpt":{"rendered":"
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