{"id":1323,"date":"2025-01-14T10:56:23","date_gmt":"2025-01-14T07:56:23","guid":{"rendered":"https:\/\/sem.aydin.edu.tr\/en\/?p=1323"},"modified":"2026-03-05T14:44:58","modified_gmt":"2026-03-05T11:44:58","slug":"kisisel-marka-ronesansi","status":"publish","type":"post","link":"https:\/\/sem.aydin.edu.tr\/en\/kisisel-marka-ronesansi\/","title":{"rendered":"PERSONAL BRAND RENAISSANCE"},"content":{"rendered":"\n

Purpose of the Training<\/strong><\/p>\n\n\n\n

The aim of this training is to enable professionals in the business world to increase their visibility, recognition, and sphere of influence in their respective fields by developing personal branding strategies and effectively using personal branding tools.<\/p>\n\n\n\n

Why the Personal Brand Renaissance Training?<\/strong><\/p>\n\n\n\n

The post-pandemic era has radically changed the dynamics of the business world, reshaping the rules of the game. In the face of the conditions and challenges of this new era, the most effective solution for professionals to increase their visibility, recognition, and impact is Personal Branding.
The Personal Brand Academy, which offers Turkey\u2019s most comprehensive personal branding training programs, designed the Personal Brand Renaissance Training to help professionals create a clear roadmap for their personal branding journey, develop effective strategies, and generate a transformative impact in the field of personal branding.
For the first time in Turkey, the Personal Brand Renaissance Training brings together 7 leading experts in the field of personal branding. It is designed as a 40+ hour, face-to-face, hands-on training program, covering every step of personal branding from A to Z.
Upon completing this four-module, practice-oriented program, participants will be able to position themselves with their unique, strong, and distinctive qualities, increase their visibility, expand their sphere of influence, and make meaningful contributions to the world.<\/p>\n\n\n\n

Who Should Attend the Personal Brand Renaissance Training?<\/strong><\/p>\n\n\n\n

Leaders and managers, entrepreneurs, professionals, students, and anyone who wants to stand out and make a difference through their personal brand.<\/p>\n\n\n\n

The training consists of 4 modules:<\/p>\n\n\n\n

Personal Brand Sustainability<\/p>\n\n\n\n

Personal Brand Discovery<\/p>\n\n\n\n

Personal Brand Creation<\/p>\n\n\n\n

Personal Brand Communication<\/p>\n\n\n\n

Key Takeaways for Participants<\/strong><\/p>\n\n\n\n

At the end of the Personal Branding Training, participants will be able to:
\u2022 Increase their visibility, recognition, and influence in their field by developing personal branding strategies and using personal branding tools
\u2022 Define a clear roadmap for differentiating themselves from competitors and effectively influencing their target audience
\u2022 Develop customized strategies for personal brand perception, leadership qualities, and professional image
\u2022 Learn the essentials of creating a strong first impression and a charismatic presence
\u2022 Effectively use digital marketing tools in the personal branding process
\u2022 Manage their personal brand efficiently across online and offline platforms
\u2022 Design their personal brand experience and create long-term personal brand plans<\/p>\n\n\n\n

Training Duration<\/strong>
40 Hours | Face-to-Face & Hands-On
Training Location
Istanbul Ayd\u0131n University <\/p>\n\n\n\n

Trainers<\/strong>
\u2022 Burcu \u015een \u2013 Strategic Development & Brand Coach
\u2022 Esra Ba\u015faran \u2013 Personal Brand Experience Designer
\u2022 \u0130rem Sefa Yay\u0131mlar \u2013 Personal Brand Creator
\u2022 J\u00fclide \u015eakar \u2013 Brand Consultant & Personal Brand Strategist
\u2022 Meltem Konakl\u0131 \u00c7elikkan \u2013 Style & Image Consultant, Personal Brand & Communication Coach
\u2022 M\u00fcrsel Ferhat Sa\u011flam \u2013 Digital Branding Specialist
\u2022 \u00d6mer \u015eeng\u00fcler \u2013 Brand Architect & Author of \u201cMarka Ol E mi?\u201d<\/p>\n\n\n\n

Detailed Training Content<\/strong><\/p>\n\n\n\n

Module 1: Personal Brand Discovery
Branding Talent & Increasing Personal Brand Value
\u00d6mer \u015eeng\u00fcler \u2013 Brand Architect
\u2022 Talent identification methods
\u2022 Personal Branding Architecture
\u2022 Increasing personal brand value
\u2022 COBI Analysis (Challenges \u2013 Opportunities \u2013 Big Idea \u2013 Implications)
\u2022 Designing the past, present, and future in the personal brand journey
Strategic Career Management through Personal Branding
Burcu \u015een \u2013 Strategic Development & Brand Coach
\u2022 Career management through the power of personal branding
\u2022 Mental preparation for leadership roles through personal branding
\u2022 Overcoming mental barriers in personal branding
\u2022 Personal SWOT analysis<\/p>\n\n\n\n

\n\n\n\n

Module 2: Personal Brand Creation
Becoming a \u201cLoveMark\u201d in Business Life
\u0130rem Sefa Yay\u0131mlar \u2013 Personal Brand Creator
\u2022 Personal Branding Process: Differentiation \u2013 Visibility \u2013 Consistency
\u2022 Unique Value Proposition
\u2022 Target Audience Analysis
\u2022 Brand Promise Creation<\/p>\n\n\n\n

Module 3: Personal Brand Image & Communication
Charismatic Appeal in Professional Life<\/strong>
J\u00fclide \u015eakar \u2013 Brand Consultant & Personal Brand Strategist
\u2022 Creating an effective first impression and charismatic presence in corporate life
\u2022 Charismatic and effective communication & body language management
\u2022 Types of charisma and application
\u2022 Charisma management during crisis situations
Style & Image Management in Personal Branding<\/strong>
Meltem Konakl\u0131 \u00c7elikkan \u2013 Style & Image Consultant
\u2022 Importance of first impression and image management
\u2022 SWOT analysis in image management and personality assessment
\u2022 Style and image in personal brand creation
\u2022 Style identity puzzle
Digital Branding & Social Media Management<\/strong>
M\u00fcrsel Ferhat Sa\u011flam \u2013 Digital Branding Specialist
\u2022 Digital Branding 1.0
\u2022 Social media with a digital branding focus
\u2022 Effective social media use for sustainable personal branding
\u2022 Key social networks in personal brand building:
o LinkedIn Marketing & Communication
o Instagram Marketing & Communication
o Telegram Marketing & Communication
o Twitter (X) Marketing & Communication
o Spotify Marketing & Communication<\/p>\n\n\n\n

\n\n\n\n

Module 4: Personal Brand Sustainability<\/strong>
Personal Brand Experience Design
Esra Ba\u015faran \u2013 Personal Brand Experience Designer
\u2022 What is a brand journey?
\u2022 Creating mood boards with colors and styles
\u2022 Completing brand integrity: stories and experiences
\u2022 Steps to creating a brand experience<\/p>\n\n\n\n

Program Details & Contact
\ud83d\udce7 sem@aydin.edu.tr
\ud83d\udcde 444 1 428 \u2013 12404
\ud83d\udcde +90 532 334 53 79<\/p>\n\n\n\n

<\/p>\n\n\n\n

Payment Options<\/strong>
\u2022 Online Payment: http:\/\/op.aydin.edu.tr\/sem\/uzapp\/<\/strong><\/a>
\u2022 Cash or Credit Card at our campuses
\u2022 Bank EFT or Wire Transfer<\/p>\n\n\n\n

Bank Account Information<\/strong><\/p>\n\n\n\n

T.C. ISTANBUL AYDIN UNIVERSITY
YAPI KREDI BANK \u2013 Sefak\u00f6y Be\u015fyol Branch
Branch Code: 815
Account No: 70356668
IBAN: TR46 0006 7010 0000 0070 3566 68<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Purpose of the Training The aim of this training is to enable professionals in the business world to increase their visibility, recognition, and sphere of influence in their respective fields by developing personal branding strategies and effectively using personal branding tools. Why the Personal Brand Renaissance Training? The post-pandemic era has radically changed the dynamics […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,28,16],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","hentry","category-general","category-personal-development-training","category-programs"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/posts\/1323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/comments?post=1323"}],"version-history":[{"count":3,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/posts\/1323\/revisions"}],"predecessor-version":[{"id":2856,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/posts\/1323\/revisions\/2856"}],"wp:attachment":[{"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=1323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/categories?post=1323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/tags?post=1323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}