{"id":1260,"date":"2025-01-14T09:49:29","date_gmt":"2025-01-14T06:49:29","guid":{"rendered":"https:\/\/sem.aydin.edu.tr\/en\/?p=1260"},"modified":"2026-02-17T16:12:29","modified_gmt":"2026-02-17T13:12:29","slug":"kurumsal-pazarlama-egitimi","status":"publish","type":"post","link":"https:\/\/sem.aydin.edu.tr\/en\/kurumsal-pazarlama-egitimi\/","title":{"rendered":"CORPORATE MARKETING TRAINING"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Program Objective<br><\/strong>Marketing, as an industrial science, is constantly evolving in response to changing markets, competition, and consumer behavior. The rules and strategies of marketing are being redefined, especially in today\u2019s increasingly digital world.<br>This training program is designed to teach participants these dynamic changes, focusing on strategic marketing management to achieve sustainable competitive advantage, create successful products, and ensure above-average profitability through practical applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Who Can Participate<br><\/strong>This program is suitable for anyone working or aspiring to work in marketing, retail, store management, marketing research, brand management, product management, corporate marketing, or sales, who wishes to improve their skills and obtain a Corporate Marketing Certificate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Program Content<br><\/strong>Evolution of Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing 1.0\u20132.0\u20133.0\u20134.0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market Research<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Mix<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Differences Between Marketing and Sales<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Strategies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New Product and Service Development<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate Governance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate Communication<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate Reputation Management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing Strategies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Competitive Strategies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promotion and Advertising Strategies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer Relationship Management (CRM)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Trainers<\/strong><br>\u2022 Instructor Hakan OKAY \u2013 Founder, 4CEO<br>\u2022 Onur TU\u011eMAN \u2013 Trainer, Brand and Communication Consultant<br>\u2022 Ufuk G\u00fcl \u2013 Trainer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Training Duration<\/strong><br>30 Hours (Online)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Certification<\/strong><br>Participants who successfully complete the program will receive an Istanbul Ayd\u0131n University Rectorate-Approved Certificate (E-Government Verified).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Program Details<\/strong><br>\ud83d\udcde 444 1 428 \u2013 12404<br>\ud83d\udcf1 0532 334 53 79<br>\u2709\ufe0f sem@aydin.edu.tr<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Payment Options<\/strong><br>\u2022 Online Payment:<a href=\"http:\/\/op.aydin.edu.tr\/sem\/uzapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/op.aydin.edu.tr\/sem\/uzapp\/<\/a><br>\u2022 Cash or Credit Card at our campuses<br>\u2022 Bank EFT or Wire Transfer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bank Account Information<\/strong><br>Republic of T\u00fcrkiye \u2013 \u0130STANBUL AYDIN \u00dcN\u0130VERS\u0130TES\u0130<br>Yap\u0131 Kredi Bank \u2013 Sefak\u00f6y Be\u015fyol Branch<br>Branch Code: 815<br>Account No: 70356668<br>IBAN: TR46 0006 7010 0000 0070 3566 68<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program ObjectiveMarketing, as an industrial science, is constantly evolving in response to changing markets, competition, and consumer behavior. The rules and strategies of marketing are being redefined, especially in today\u2019s increasingly digital world.This training program is designed to teach participants these dynamic changes, focusing on strategic marketing management to achieve sustainable competitive advantage, create successful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,30,16],"tags":[],"class_list":["post-1260","post","type-post","status-publish","format-standard","hentry","category-general","category-professional-development-training","category-programs"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/posts\/1260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":3,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":2688,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/posts\/1260\/revisions\/2688"}],"wp:attachment":[{"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sem.aydin.edu.tr\/en\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}