{"id":1064,"date":"2025-01-13T15:15:20","date_gmt":"2025-01-13T12:15:20","guid":{"rendered":"https:\/\/sem.aydin.edu.tr\/en\/?p=1064"},"modified":"2026-01-28T11:08:43","modified_gmt":"2026-01-28T08:08:43","slug":"girisimcilikte-dijital-donusum-egitim-programi","status":"publish","type":"post","link":"https:\/\/sem.aydin.edu.tr\/en\/girisimcilikte-dijital-donusum-egitim-programi\/","title":{"rendered":"Digital Transformation in Entrepreneurship Training Program"},"content":{"rendered":"\n

Program Objective
<\/strong>The aim of this training program is to share the possibilities of internet technologies, search engines, social media, and digital advertising tools. It helps participants discover the strategic steps they need to follow to succeed in the digital space.<\/p>\n\n\n\n

Target Audience
<\/strong>\u2022 Individuals who want to start or grow their own business
\u2022 Those who want to earn income online
\u2022 Professionals seeking proficiency in internet technologies
\u2022 Individuals or companies aiming to actively use or provide digital services
\u2022 Those involved in budgeting or purchasing decisions
\u2022 People aiming to adapt to digital transformation
Course Content<\/strong>
Research and Intelligence
\u2022 Internet Research Techniques
o Topic, Scope, and Platform Selection
o Effective Use of Google Search
o Collecting Intelligence and Data from Websites
\u2022 Market and Competitor Research
o What is Market Research? How to Conduct It Online
o What is Competitor Analysis? How to Conduct It Online
Making Your Voice Heard Online<\/strong>
\u2022 Brand Awareness and Growth Goals
o Defining and Segmenting Your Target Audience
o Determining Target Audience Size
o Identifying Platforms and Tools to Reach Your Audience
\u2022 Planning Actions to Attract Visitors and Followers
o Content and Communication Management Planning
o Planning Advertising Actions
o Planning Customer Communication and Support Actions
Organizing to Achieve Goals<\/strong>
\u2022 Evaluating Goals within Campaigns and Content
o Defining Topics
o Setting Objectives and Goals
o Determining Communication Style and Content
\u2022 Search Engine Optimization (SEO) and Social Media Management
o Understanding SEO Concepts
o Social Media Post Management
Accelerating the Process with Paid Campaigns<\/strong>
\u2022 Speeding Up with Google and YouTube Ads
o Understanding Campaigns and Ad Groups
o Selecting Device, Platform, Geography, and Target Audience for Ads
o Setting and Monitoring Advertising Budgets
\u2022 Speeding Up with Facebook\/Instagram Ads
o Understanding Facebook and Instagram Ad Management
o Selecting Device, Platform, Geography, and Target Audience for Ads
o Setting and Monitoring Advertising Budgets
Understanding Audience Behavior and Analytics<\/strong>
\u2022 Google Analytics
o Audience Statistics in Google Analytics
o Acquisition and Behavior Analytics
o Quick Overview of Traffic Conversions<\/p>\n\n\n\n

Training Duration and Schedule<\/strong>
\u2022 8 Hours \u2013 10:00 to 18:00
At the end of the program, all participants will receive a \u201c10 Steps to Digital Marketing\u201d Executive Handbook containing the information provided during the training.<\/p>\n\n\n\n

Certificate<\/strong>
Participants will receive an Istanbul Ayd\u0131n University Certificate of Participation in Digital Transformation in Entrepreneurship upon completion.

Contact Information<\/strong><\/p>\n\n\n\n