Program Objective
Marketing, as an industrial science, is constantly evolving in response to changing markets, competition, and consumer behavior. The rules and strategies of marketing are being redefined, especially in today’s increasingly digital world.
This training program is designed to teach participants these dynamic changes, focusing on strategic marketing management to achieve sustainable competitive advantage, create successful products, and ensure above-average profitability through practical applications.
Who Can Participate
This program is suitable for anyone working or aspiring to work in marketing, retail, store management, marketing research, brand management, product management, corporate marketing, or sales, who wishes to improve their skills and obtain a Corporate Marketing Certificate.
Program Content
Evolution of Marketing
Marketing 1.0–2.0–3.0–4.0
Market Research
Marketing Mix
Differences Between Marketing and Sales
Marketing Strategies
New Product and Service Development
Corporate Governance
Corporate Communication
Corporate Reputation Management
Digital Marketing
Pricing Strategies
Competitive Strategies
Promotion and Advertising Strategies
Customer Relationship Management (CRM)
Global Marketing
Trainers
• Instructor Hakan OKAY – Founder, 4CEO
• Onur TUĞMAN – Trainer, Brand and Communication Consultant
• Ufuk Gül – Trainer
Training Duration
30 Hours (Online)
Certification
Participants who successfully complete the program will receive an Istanbul Aydın University Rectorate-Approved Certificate (E-Government Verified).
Program Details
📞 444 1 428 – 12404
📱 0532 334 53 79
✉️ [email protected]
Payment Options
• Online Payment:http://op.aydin.edu.tr/sem/uzapp/
• Cash or Credit Card at our campuses
• Bank EFT or Wire Transfer
Bank Account Information
Republic of Türkiye – İSTANBUL AYDIN ÜNİVERSİTESİ
Yapı Kredi Bank – Sefaköy Beşyol Branch
Branch Code: 815
Account No: 70356668
IBAN: TR46 0006 7010 0000 0070 3566 68