Purpose of the Training
The aim of this training is to enable professionals in the business world to increase their visibility, recognition, and sphere of influence in their respective fields by developing personal branding strategies and effectively using personal branding tools.
Why the Personal Brand Renaissance Training?
The post-pandemic era has radically changed the dynamics of the business world, reshaping the rules of the game. In the face of the conditions and challenges of this new era, the most effective solution for professionals to increase their visibility, recognition, and impact is Personal Branding.
The Personal Brand Academy, which offers Turkey’s most comprehensive personal branding training programs, designed the Personal Brand Renaissance Training to help professionals create a clear roadmap for their personal branding journey, develop effective strategies, and generate a transformative impact in the field of personal branding.
For the first time in Turkey, the Personal Brand Renaissance Training brings together 7 leading experts in the field of personal branding. It is designed as a 40+ hour, face-to-face, hands-on training program, covering every step of personal branding from A to Z.
Upon completing this four-module, practice-oriented program, participants will be able to position themselves with their unique, strong, and distinctive qualities, increase their visibility, expand their sphere of influence, and make meaningful contributions to the world.
Who Should Attend the Personal Brand Renaissance Training?
Leaders and managers, entrepreneurs, professionals, students, and anyone who wants to stand out and make a difference through their personal brand.
The training consists of 4 modules:
Personal Brand Sustainability
Personal Brand Discovery
Personal Brand Creation
Personal Brand Communication
Key Takeaways for Participants
At the end of the Personal Branding Training, participants will be able to:
• Increase their visibility, recognition, and influence in their field by developing personal branding strategies and using personal branding tools
• Define a clear roadmap for differentiating themselves from competitors and effectively influencing their target audience
• Develop customized strategies for personal brand perception, leadership qualities, and professional image
• Learn the essentials of creating a strong first impression and a charismatic presence
• Effectively use digital marketing tools in the personal branding process
• Manage their personal brand efficiently across online and offline platforms
• Design their personal brand experience and create long-term personal brand plans
Training Duration
40 Hours | Face-to-Face & Hands-On
Training Location
Istanbul Aydın University
Trainers
• Burcu Şen – Strategic Development & Brand Coach
• Esra Başaran – Personal Brand Experience Designer
• İrem Sefa Yayımlar – Personal Brand Creator
• Jülide Şakar – Brand Consultant & Personal Brand Strategist
• Meltem Konaklı Çelikkan – Style & Image Consultant, Personal Brand & Communication Coach
• Mürsel Ferhat Sağlam – Digital Branding Specialist
• Ömer Şengüler – Brand Architect & Author of “Marka Ol E mi?”
Detailed Training Content
Module 1: Personal Brand Discovery
Branding Talent & Increasing Personal Brand Value
Ömer Şengüler – Brand Architect
• Talent identification methods
• Personal Branding Architecture
• Increasing personal brand value
• COBI Analysis (Challenges – Opportunities – Big Idea – Implications)
• Designing the past, present, and future in the personal brand journey
Strategic Career Management through Personal Branding
Burcu Şen – Strategic Development & Brand Coach
• Career management through the power of personal branding
• Mental preparation for leadership roles through personal branding
• Overcoming mental barriers in personal branding
• Personal SWOT analysis
Module 2: Personal Brand Creation
Becoming a “LoveMark” in Business Life
İrem Sefa Yayımlar – Personal Brand Creator
• Personal Branding Process: Differentiation – Visibility – Consistency
• Unique Value Proposition
• Target Audience Analysis
• Brand Promise Creation
Module 3: Personal Brand Image & Communication
Charismatic Appeal in Professional Life
Jülide Şakar – Brand Consultant & Personal Brand Strategist
• Creating an effective first impression and charismatic presence in corporate life
• Charismatic and effective communication & body language management
• Types of charisma and application
• Charisma management during crisis situations
Style & Image Management in Personal Branding
Meltem Konaklı Çelikkan – Style & Image Consultant
• Importance of first impression and image management
• SWOT analysis in image management and personality assessment
• Style and image in personal brand creation
• Style identity puzzle
Digital Branding & Social Media Management
Mürsel Ferhat Sağlam – Digital Branding Specialist
• Digital Branding 1.0
• Social media with a digital branding focus
• Effective social media use for sustainable personal branding
• Key social networks in personal brand building:
o LinkedIn Marketing & Communication
o Instagram Marketing & Communication
o Telegram Marketing & Communication
o Twitter (X) Marketing & Communication
o Spotify Marketing & Communication
Module 4: Personal Brand Sustainability
Personal Brand Experience Design
Esra Başaran – Personal Brand Experience Designer
• What is a brand journey?
• Creating mood boards with colors and styles
• Completing brand integrity: stories and experiences
• Steps to creating a brand experience
Program Details & Contact
📧 [email protected]
📞 444 1 428 – 12404
📞 +90 532 334 53 79
Payment Options
• Online Payment: http://op.aydin.edu.tr/sem/uzapp/
• Cash or Credit Card at our campuses
• Bank EFT or Wire Transfer
Bank Account Information
T.C. ISTANBUL AYDIN UNIVERSITY
YAPI KREDI BANK – Sefaköy Beşyol Branch
Branch Code: 815
Account No: 70356668
IBAN: TR46 0006 7010 0000 0070 3566 68