Program Objective:
This program aims to equip participants with the skills to craft and deliver compelling, memorable, and persuasive stories for organizations. Participants will learn to create presentations that not only inform but inspire, engage, and leave a lasting impression on their audience.
Who Can Attend:
• Individuals who aspire to become better storytellers personally or professionally.
• CEOs, senior executives, innovation managers, and their teams responsible for conveying their company’s story.
• In-house entrepreneurs who want to tell their own product or service stories effectively.
• Marketing, sales, and customer experience teams.
• While recommended for specific teams, participation across all functions can contribute to greater product awareness and organizational storytelling skills.
Program Content (Key Modules):
The program consists of 4 modules, each lasting half a day. It combines theory, practical exercises, and small-group workshops.
- Storytelling for Organizations – Why It Matters
• Why we tell stories
• The importance of storytelling for organizations
• How to develop a good story
• Inspirational stories from around the world
• Turning inspiration into action - Public Speaking – To Be on Stage or Not
• Overcoming stage fright
• 9 simple rules practiced by effective storytellers
• Successful business stories
• Engaging participants through interactive exercises - Powerful Presentations – Making Your Point
• Listening and understanding expectations
• Identifying the problem to solve
• Planning + asking the right questions = effective solutions
• Impact of design in presentations
• Balancing creativity with constraints
• Answering “So what?” and highlighting results - Practice & Speaker Coaching – On Stage
• Individual presentation rehearsals with Ali Üstündağ
• Crafting your personal story
• Rehearsal and preparation techniques
• Mastering the first 30 seconds
• Techniques for memorization and engaging delivery
Training Type:
Face-to-Face
Duration:
12 Hours
Instructor:
Ali ÜSTÜNDAĞ
Program Details:
📱 0532 334 53 79
📧 [email protected]
Payment Options:
• Online Payment: http://op.aydin.edu.tr/sem/uzapp/
• Cash or Credit Card at campuses
• Bank EFT or Wire Transfer
Bank Account Information:
T.C. Istanbul Aydın University
Yapı Kredi Bank – Sefaköy Beşyol Branch
Branch Code: 815
Account No: 70356668
IBAN: TR46 0006 7010 0000 0070 3566 68