Program Objective
The aim of this training program is to share the possibilities of internet technologies, search engines, social media, and digital advertising tools. It helps participants discover the strategic steps they need to follow to succeed in the digital space.
Target Audience
• Individuals who want to start or grow their own business
• Those who want to earn income online
• Professionals seeking proficiency in internet technologies
• Individuals or companies aiming to actively use or provide digital services
• Those involved in budgeting or purchasing decisions
• People aiming to adapt to digital transformation
Course Content
Research and Intelligence
• Internet Research Techniques
o Topic, Scope, and Platform Selection
o Effective Use of Google Search
o Collecting Intelligence and Data from Websites
• Market and Competitor Research
o What is Market Research? How to Conduct It Online
o What is Competitor Analysis? How to Conduct It Online
Making Your Voice Heard Online
• Brand Awareness and Growth Goals
o Defining and Segmenting Your Target Audience
o Determining Target Audience Size
o Identifying Platforms and Tools to Reach Your Audience
• Planning Actions to Attract Visitors and Followers
o Content and Communication Management Planning
o Planning Advertising Actions
o Planning Customer Communication and Support Actions
Organizing to Achieve Goals
• Evaluating Goals within Campaigns and Content
o Defining Topics
o Setting Objectives and Goals
o Determining Communication Style and Content
• Search Engine Optimization (SEO) and Social Media Management
o Understanding SEO Concepts
o Social Media Post Management
Accelerating the Process with Paid Campaigns
• Speeding Up with Google and YouTube Ads
o Understanding Campaigns and Ad Groups
o Selecting Device, Platform, Geography, and Target Audience for Ads
o Setting and Monitoring Advertising Budgets
• Speeding Up with Facebook/Instagram Ads
o Understanding Facebook and Instagram Ad Management
o Selecting Device, Platform, Geography, and Target Audience for Ads
o Setting and Monitoring Advertising Budgets
Understanding Audience Behavior and Analytics
• Google Analytics
o Audience Statistics in Google Analytics
o Acquisition and Behavior Analytics
o Quick Overview of Traffic Conversions
Training Duration and Schedule
• 8 Hours – 10:00 to 18:00
At the end of the program, all participants will receive a “10 Steps to Digital Marketing” Executive Handbook containing the information provided during the training.
Certificate
Participants will receive an Istanbul Aydın University Certificate of Participation in Digital Transformation in Entrepreneurship upon completion.
Contact Information
- Phone: +90 532 334 53 79
- Email: [email protected]
Payment Options
• Online Payment: http://op.aydin.edu.tr/sem/uzapp/
• Cash or Credit Card at our campuses
• Bank Transfer (EFT / Wire Transfer)
Bank Account Information
• Account Holder: T.C. İSTANBUL AYDIN ÜNİVERSİTESİ
• Bank: Yapı Kredi Bank – Sefaköy Beşyol Branch
• Branch Code: 815
• Account No: 70356668
• IBAN: TR46 0006 7010 0000 0070 3566 68