Program Description
The Corporate Storytelling Training is a practical development program designed to help employees and managers communicate more effectively, memorably, and persuasively in professional environments.
Throughout the program, participants learn storytelling structures that can be used in leadership, sales, branding, customer relations, and internal communication. They also develop their own narratives through real business scenarios and gain strong presentation and delivery skills.
Program Objective
The aim of the program is to enable participants to effectively use storytelling in professional settings such as:
• Presentations
• Leadership communication
• Sales and customer meetings
• Brand and corporate narratives
• Team motivation
• Change management
• Training and learning processes
Target Audience
• Mid-level and senior managers
• Sales and business development teams
• Marketing and corporate communication professionals
• Human Resources and internal communication teams
• Trainers, team leaders, and project managers
Total Duration
45 Hours
Training Approach
• Short theoretical framework sessions
• Case studies
• Group work
• Writing and storytelling exercises
• Video-recorded presentation practices
• Feedback sessions
• Applications based on organization-specific examples
PROGRAM MODULES
MODULE 1 — INTRODUCTION TO STORYTELLING & CORPORATE CONTEXT
MODULE 2 — FUNDAMENTAL BUILDING BLOCKS OF STORYTELLING (5 HOURS)
MODULE 3 — NARRATIVE TYPES IN BUSINESS LIFE (5 HOURS)
MODULE 4 — TRANSFORMING CORPORATE MESSAGES INTO STORIES (5 HOURS)
MODULE 5 — VERBAL DELIVERY, VOICE, BODY LANGUAGE & STAGE PRESENCE (5 HOURS)
MODULE 6 — STORYTELLING FOR PERSUASION, LEADERSHIP & INFLUENCE (5 HOURS)
MODULE 7 — SALES, CUSTOMER EXPERIENCE & BRAND STORIES (5 HOURS)
MODULE 8 — WRITTEN, DIGITAL & VISUAL STORYTELLING (5 HOURS)
MODULE 9 — FINAL WORKSHOP: PERSONAL & CORPORATE STORY DESIGN (5 HOURS)
LEARNING OUTCOMES
By the end of the program, participants will be able to:
• Understand the fundamental structure of storytelling
• Design stories aligned with business objectives
• Use storytelling in leadership, sales, branding, and internal communication
• Communicate complex messages in a simple and impactful way
• Improve verbal communication and presentation skills
• Build a personal and corporate storytelling repertoire
Training Duration
45 Hours
Schedule
Monday – Wednesday – Thursday | 20:00 – 23:00
Training Fee
12,000 TL (10% VAT included)
Discounted Fee for IAU Students
9,000 TL (25% Discount)
Instructor
Serhat Doğan
For Detailed Information
• 444 1 428 / 12405-12404
• 0532 334 53 79
• 0554 579 76 79
• [email protected]
Payment Options
• Online Payment
Online Payment System
• Cash or Credit Card Payment at Our Campuses
• Bank EFT / Wire Transfer
Bank Account Information
T.C. İSTANBUL AYDIN UNIVERSITY
YAPI KREDİ BANK – SEFAKÖY BEŞYOL BRANCH
Branch Code: 815
Account Number: 70356668
IBAN: TR46 0006 7010 0000 0070 3566 68