Program Objective
This program addresses the critical role of corporate communication in developing personal communication skills, understanding types of communication, communication principles, communication barriers, and organizational communication methods. Participants will learn how effective communication contributes to creating, protecting, and enhancing both personal and corporate image.
Additionally, the program explores the relationship between corporate communication and corporate culture, managerial processes, leadership styles, conflict management, brand management, marketing communication strategies, and human resources management functions. Participants will gain empowering knowledge connecting fundamental business concepts with communication principles in today’s organizational environment.
Who Can Participate
This program is suitable for anyone working or aspiring to work in corporate communication, public relations (PR), or related fields, who wishes to develop their skills and obtain a Corporate Communication and Brand Management Certificate.
Program Content
Corporate Communication, Corporate Identity, and Reputation Management
Corporate Leadership and Team Spirit Development
Stress and Conflict Management, and Problem-Solving Techniques in Corporate Communication
Brand Image and Diction in Corporate Communication
Brand Management in Corporate Communication
Brand and Marketing Communication in Corporate Communication
Brand and Social Media Applications in Corporate Communication
Brand Practices and Global Brands in Corporate Communication
Human Resources Management in Corporate Communication
Trainers
• Dr. Ercan ÖGE – Head of Human Resources Management, Istanbul Aydın University
• Dr. Fatma KAMİLOĞLU – Strategic Communication Consultant and Lecturer
• Assoc. Prof. Dr. Bayram BAŞ – Yıldız Technical University, Lecturer/Trainer
• Dr. Cansel Poyraz AKYOL – Program Coordinator, Haber Global; TEDx Speaker; Author
• Nur ONUR – Brand & Image Consultant, Producer, Director
• Instructor Hakan OKAY – Founder, 4CEO
• Yusuf Ziya YÜCE – Corporate Communication Manager, Limak Energy Group
• Onur TUĞMAN – Trainer, Brand and Communication Consultant
Training Duration
60 Hours (Face-to-Face)
Certification
Participants who successfully complete the program will receive an Istanbul Aydın University Rectorate-Approved Certificate (E-Government Verified).
Program Details
📞 444 1 428 / 12404
📱 0532 334 53 79
✉️ [email protected]
Payment Options
• Online Payment: http://op.aydin.edu.tr/sem/uzapp/
• Cash or Credit Card at our campuses
• Bank EFT or Wire Transfer
Bank Account Information
Republic of Türkiye – İSTANBUL AYDIN ÜNİVERSİTESİ
Yapı Kredi Bank – Sefaköy Beşyol Branch
Branch Code: 815
Account No: 70356668
IBAN: TR46 0006 7010 0000 0070 3566 68